DiddyTV at my house tonight, bro. Who’s in?

I think it’s cool that recording artists want to be closer to their fans. I’m all about blogs devoted to the artist’s fanbase with content that creates a community around special offers, concert tickets, secret shows, and giveaways. I worked at a major record label and can tell you personally that connecting with a fanbase and building a loyal street team is fundamental to artist development.

But then sometimes, there are artists you really couldn’t care less about.

Remember Puff Daddy (P.Diddy, Sean Combs, whatever the marketing department needs to come up with)? Well, in the course of his illustrious career ripping other people off, a lot has been building up in his mind. So much so that the guy wants to share it with you all. And share he does on DiddyTV, his branded YouTube channel that is making hip hop fans squeal with uncontrollable delight the world over.

You have to watch the selfish, overflated junk that spews from this site like a wrestler squeezing a plastic Heinz bottle to even fathom it. It’s astonishing. The man’s ego has no bounds. Here are a few of my favorite, hand-picked selections for your viewing pleasure:

0:28 “I’m thinkin’ on all my different problems…” I feel ya, man. Hey, it’s not like there’s mass genocide, famine, and overall insanity going on right now in the world. Diddy’s got problems too.

1:06 “I look down and actually realize I’m running.” It happens to me too. Sometimes I’ll be eating a bowl of cereal and I look down at the clusters of Cheerios floating in the frothy white abyss like little islands of hope and I think to myself “Francesco, I’m actually eating cereal. This is no BBQ. This is me eating cereal”. Rene Descartes just cried a tear in Heaven.

2:10 “It really wasn’t for all of ya’ll to get. For the ones that get it, or need to get it, take it, there it is.” You just blew my mind. I get it.

“Daily inspiration, mixed with courage, power, and the strength to go on. Starring Sissy Spacek, Treat Williams, and featuring Sean Combs in a breakout role as William, the young stableboy with dreams of finding the lost city of Shangri-La. They knew too much. He knew too little. Together they would find the answers and unite a village. Mended Hearts at 9 PM Eastern on Oxygen…Live Out Loud.”

And in case you’re clamoring for some of Diddy’s latest hits and/or proteges, I’ll hook you up. But I’m warning you, the hotness might just melt your screen.

The Supremes of The New Millennium, Danity Kane:

Just imagine what the national percentage of unemployed make-up artists, plastic surgeons, Photoshop experts, and studio singers would be if Danity Kane fell off. Who needs talent anyway? *insert mid-nineties Alicia Silverstone sound byte

The Staten Island, Long Island, Bensonhurst, Jersey Shore smash hit of the summer- Donnie Effin’ Klang, son. Diddy straight kills it on the track:

The point I’m making is that while artists should be reaching out to their fans using Web 2.0, it shouldn’t be…lame. Videos showing how Diddy Diddy’s producers compose music in the studio and fan interviews are much better ideas than this rubbish. I can’t imagine a Diddy fan (wherever they’re hiding out) actually wanting to watch this- there’s even a video of him peeing (which I won’t even embed because it’s the most last-ditch, unimaginative attempt at being “all-access”). While some of his videos have modest positive feedback, the majority of the comments are brutally negative and even nasty to the point of being racist. It only goes to show that if you give the people self-serving junk, they give you tenfold in return.

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One Comment on “DiddyTV at my house tonight, bro. Who’s in?”

  1. natalie Says:

    ouch! that was a great read- i laughed so hard i think i broke something :)


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